Modules
This course is delivered in a unique holistic manner that will allow participants
to gain an understanding and knowledge of a range of subjects. In each of
the modules participants will learn through a variety of mediums including peer
to peer learning, academic lectures and workshops delivered by successful,
experienced entrepreneurs.
The Global Business World:
- The globalisation of business
- Internationalisation and culture
- World banking financial structures and markets
- Global strategy and planning
- The knowledge economy
Management, Financial Analysis and Marketing Essential
- Organisational behaviour
- Marketing strategy
- Developing a brand
- Understanding basic accounting
- Business planning and strategy
Overview and analysis of Global Industries:
- Bio Pharma and Medical Devices
- ICT and Modern Technology
- Energy and Environmental Processes
- Design, Prototyping and Manufacturing
- Digital Media
Problem Solving and Innovation
- Theories of problem solving
- How to be innovative?
- Idea generation
- Idea development
- Creativity techniques
Selling Skills, Communication and Teamwork
- The Selling Process
- Communication skills
- Team dynamics
- Analysing team development
- Working as a team
Innovation Project
- Project Management Skills
- Market Research and Validation
- Development of solutions to innovation problems
- Creation of innovative enterprises
